Whatever your function in a firm, you should be highly familiar with a few essential digital marketing acronyms. When you think about it, your foodservice buyers are connecting with you online like never before. Understanding terminology such as Search Engine Optimization, Search Engine Marketing, and Social Media Marketing will only help your business develop. So, what is the distinction between SEO, SEM, and SMM? Let’s have a look at them all.
SEO – Search Engine Optimization.
Search Engine Optimization (SEO) is a set of continuous best practices for your website and blog that will assist you in being found online by the leading search engines such as Google, Bing, and Yahoo. These approaches aid in the enhancement of a website’s SERP, or Search Engine Result Page. On-page SEO and off-page SEO are the two forms of SEO. On-page optimization is applying keywords appropriately across your web pages, including title tags, H1 through H4 tags, URL structure, and alt tags on pictures, among other things. Consider the Google Snippet’ when you search for anything using a long-tail term or by voicing it straight to Google or Siri. Good on-page SEO tactics will assist guarantee that the proper people find your organisation and products/solutions.
Other important on-page SEO methods are:
- Simple navigation
- Pages that load quickly
- Pages that are mobile friendly
Ongoing high-quality content (the most important piece of SEO)
Off-page SEO refers to optimal practices that exist outside of your website and blog. Backlinks are one example (other relevant companies with good Google credibility linking back to your web-pages). Consider them to be ‘votes’ for your exceptional material. This ‘vote’ occurs when another website refers to your information in their own blog, citing it as a source and therefore increasing the trustworthiness of your content. Naturally, because you are dependent on other sources, off-page SEO is significantly more difficult to execute. Off-page SEO is demonstrated when a manufacturing representative creates a blog on their website regarding your factory and brand(s), and you then cite that piece in your own blog. And what about visa v? Factories and salespeople should collaborate with dealers, consultants, and even end-users to offer material that is in their best interests. This is how you can truly ‘win’ on the internet.
Social media marketing is another important part of off-page SEO. We’ll get to it in a minute.
SEM – Search Engine Marketing.
The technique of attracting visitors to your website through paid internet advertising is known as search engine marketing. In other words, you pay Google for Google AdWords, and your content should appear first, increasing exposure and traffic. You’ve probably heard of Pay Per Click, sometimes known as PPC. Because of market saturation, the cost of AdWords and sponsored campaigns has risen dramatically with search engines today, ushering in the next phase of SEM, paid advertising on social media platforms. Is there a pattern here?
SMM -Social Media Marketing.
Because of link building, social media marketing (SMM) is inherently part of on-page SEO. Have you recently Googled your name? Examine the first few results. Is there a link to your LinkedIn profile there? Twitter? This also applies to companies. Being present on various social networks makes it simpler for your company and/or brand(s) to get discovered.
SMM’s purpose is to attract quality visitors to your website, landing pages, and blogs, get people to interact with you, and eventually produce revenue with a trackable ROI. Facebook, Twitter, LinkedIn, YouTube, Google+, and Instagram are all examples of social media platforms. And now there’s Snapchat.
The key to engagement is to discover the platform your customers are using, and completely understand your buyers (or followers) and provide them with individualised outstanding content. For example, if you are a bar and beverage maker aiming to reach bartenders, your content strategy should be beneficial to bartenders. This information can assist you in better educating clients, positioning yourself as an industry thought leader, and keeping your brand top-of-mind awareness. At the end of the day, social media marketing allows you to develop your cultural voice online.
Paid advertising on social media networks can also be part of an SMM strategy.