An In-Depth Guide To Keyword Research To Help You Rank Higher

An In-Depth Guide To Keyword Research To Help You Rank Higher

Keyword research might assist you in reaching out to a larger portion of your target audience. You can address their demands by creating tailored content based on what they are searching for. However, in order to optimise your influence, you must use the most precise keyword research tools in a methodical manner. In this post, we’ll walk you through the whole process of conducting keyword research and the tools you’ll need to get genuine results.

What is keyword research?

The process of locating the terms and phrases that your target audience is searching for on Google is known as keyword research. Whether they are looking for information, such as pizza delivery options in your city, or are ready to purchase a product or service, you can optimise your search strategy and rank higher on Google once you identify the high-value keywords they are searching related to your business and their intent.

Why is keyword research important to you?

Using the proper keywords (also known as search phrases) allows your content to rank better on search engine results pages (SERPs). This is why keyword research is such an important part of search engine optimization (SEO).

Scaling your continuing SEO activities and supporting your growth will be rather simple to accomplish if your keyword research is correctly set up.

Because your main research will serve as the cornerstone of your search engine optimization approach, it must be thorough and focused on search intent. Consider it the foundation for any future subject-specific SEO efforts to deliver you fresh leads as a passive income. During this first round of research, your objective is to collect as many relevant keyword phrases as possible that might reach your target audience.

This article will walk you through the process of conducting keyword research:

  • Look for keywords on your website.
  • Google Search Console allows you to go deeper into your keyword data.
  • Make use of competitive analysis tools.
  • Using the keyword generating tool, identify the most valuable phrases.
  • Combine your keyword data.
  • Sort terms based on user intent and semantic search.
  • Examine the differences between long-tail and short-tail keywords.
  • Choose the best combination of keywords to concentrate on.

Steps for keyword research?

  1. Search for keywords on your website.

To begin your keyword research procedure, browse your website and discover the primary categories. Make a list of any apparent keywords you’ll need to add. The keywords you discover during this approach should be the first ones you put to your first list in order to obtain a high-level understanding of your website’s core aims. At this point, don’t worry about the language; you can change it later. Instead, concentrate on knowing what your website intends to accomplish and/or sell in order to comprehend how you will create search traffic.

  1. Use Google Search Console to go further into your keyword data.

Examine the information you already have. There is no need to reinvent the wheel – for the time being. If you have access to Google Search Console, which is accessible through your Google Analytics account, you may go to the performance area and examine the search results that are reported there. The list you produce here will provide you with a complete assessment of your most effective keywords. If a phrase is working well, you should keep it in your SEO plan and potentially even increase your content efforts to earn traffic from the term.

  1. Make use of competition analysis tools.

Analyse your website with competitive data tools to acquire a better understanding of your present performance. Keep in mind that the keywords you will uncover for macro-level SEO and local SEO will differ. Using Similarweb, you may do macro-level keyword research for individual nations. This will assist you in drilling down and comprehending the themes and keyword chances that are trending in nations of interest to you.

You may accomplish this by first inserting your own URL into Similarweb’s website analysis tool. Following that, go to the Terms area and filter out all branded keywords. Then, in your website analysis, go to the “Competitors” area. Take note of your top three rivals, and then do an audit on their websites as well. Go to the Keyword Analysis area for each audit you conduct, filter out the branded search queries, and export the findings for internal use. Remember that traffic data from rivals may be just as important as ranking data for your study, so don’t throw away any exported datasets just yet – many of them can come in helpful for your SEO strategy.

  1. Use the Keyword Generation Tool to find the most lucrative terms.

The next step is to utilise a keyword tool to generate further keyword ideas, synonyms, and suggestions. Google Keyword Planner can help you come up with new keyword ideas. Another, and frequently simpler, approach is to utilise a keyword research tool, such as Similarweb’s Keyword Generator Tool, and input keywords based on the categories discovered on your website during stage one. Dive into more granular categories to confirm that the keywords suggested by the tool are related to your issue.

  1. Compile your keyword data

You’re probably wondering why you have so many keyword lists at this point, but don’t worry, it indicates you’re on the right course! These lists are your data sources for all search volumes and trends, as well as ranking and performance statistics for your rivals. Indeed, it is now time to consolidate all of the listings that belong to the same subcategory by moving all of the data to a single master excel file. Remove any duplicate keywords once you’ve merged them. You’re integrating the lists you’ve created so you can properly manage and apply your keyword research when the time comes.

  1. Sort terms based on user intent and semantic search.

Begin by categorising the sentences you’ve gathered into smaller groupings based on topical commonalities. From there, you may divide them into broad categories such as digital marketing, subcategories such as SEO, and topic phrases such as keyword research. Keep in mind the consumers’ search intent for each query when selecting subject keywords with semantic similarity to efficiently reach your potential clients. Because people might use the same terms to indicate various things, deciphering the user’s search intent is a vital element of this process.

  1. Compare long-tail and short-tail keywords

It’s critical to have a balance of short-tail and long-tail keywords in your keyword groupings. Because they are larger searches, short-tail keywords are more competitive and difficult to rank for. Long-tail keywords, on the other hand, often comprise more than three words and are less competitive since they are oriented toward more particular queries. A proper balance of the two categories enables you to create a keyword strategy that balances long-term and short-term successes.

  1. Select the best combination of keywords to concentrate on.

When developing your keyword strategy, examine the following facts and how it relates to your SEO approach:

Search volume:

You should carefully consider the search volume of the terms you intend to target. A high search volume term is more likely to be competitive, or difficult to rank for. You must have site authority for the topic in order to rank higher for a high volume, highly competitive keyword.

Organic click-through rates (CTRs):

This indicator indicates how probable it is for people to click on posts that rank for a given keyword.

Keyword search trends:

Because trending keywords change all the time, you need the most up-to-date data to keep on top of what’s hot in search.

Keywords used by your competition:

Keywords used by your competitors might provide a wealth of information.

Long-tail and short-tail keywords:

As previously noted, you should focus on long-tail and short-tail keywords that make sense for your search strategy and the amount of authority of your site.


Boom. You completed the task. You’ve just finished your preliminary keyword research. You now have little keyword groupings that you can use to map out and optimize pages on your site as well as construct new pages for keywords that you know will generate SEO traffic. With this list, you can quickly manage on-page SEO and keyword utilization, as well as reduce the danger of duplicate content.

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